On July 18, the 2024 National Audio-Visual & Lighting Industry Premium Products Tour Exhibition & Forum kicked off in Shanghai, a national central city, core hub of the Shanghai-Hangzhou-Ningbo Greater Bay Area, and a global center for economy, finance, trade, shipping and technological innovation. Located at the estuary of the Yangtze River and serving as the leading city of the Yangtze River Economic Belt, Shanghai boasts unparalleled geographical advantages. It acts as a vital bridge connecting China with the world and facilitates extensive exchanges and cooperation with domestic and international cities.
In recent years, the Shanghai Municipal Government has attached great importance to and strongly supported the LED display industry, issuing a series of supportive policies covering financial subsidies, tax incentives and talent introduction. These favorable policies have created a sound development ecosystem for local enterprises. As an international metropolis, Shanghai attracts numerous world-renowned enterprises and brands, enabling local LED display manufacturers to connect with global markets, introduce advanced technologies and management experience, and continuously enhance the international competitiveness and influence of Shanghai’s LED display industry.
The event was guided by the LED Engineering Merchant Alliance and the Acoustic-Optic-Electric Engineering Capacity Building Special Committee of Guangdong Electrical Chamber of Commerce. It was hosted by Shenzhen Youpinghui Exhibition Co., Ltd., Shenzhen AOTO Electronics Co., Ltd. and LED Display World Magazine, and co-organized by Shanghai Guyiyuan Economic City Development Co., Ltd., Shanghai Jingyuan Display Technology Co., Ltd., Shanghai Beihe Electronic Technology Co., Ltd. and Shanghai Nianrun Optoelectronic Technology Co., Ltd. Sponsored by AOTO Electronics, the event attracted nearly 500 industry practitioners from Shanghai and surrounding regions.
Centered on premium product exhibitions and LED display technologies, the tour exhibition builds an efficient communication platform, empowering LED-related enterprises nationwide to explore business opportunities and expand development layout in Shanghai.
Distinguished attendees of the event included: Jin Shunsheng, Assistant General Manager of Shanghai Guyiyuan Economic City Development Co., Ltd.; Cao Lixin, Director of the 2024 National Audio-Visual & Lighting Industry Tour Exhibition Organizing Committee and Secretary-General of the LED Engineering Merchant Alliance; Peng Shaopeng, Deputy Secretary-General of the LED Engineering Merchant Alliance; Zhao Lin, Supervisor-General of the LED Engineering Merchant Alliance; Chen Dawei, Deputy Director of the East China Service Center of the LED Engineering Merchant Alliance; Zhang Huabin and Sun Cheng respectively Channel General Manager and Sales Director of the LED Display Business Group at Shenzhen AOTO Electronics Co., Ltd.; Wu Xiaochao, East China Technical Director of Shenzhen Lamp Display Technology Co., Ltd.; Zhao Minjian, Deputy General Manager of Shenzhen Royal Display Technology Co., Ltd.; Sheng Yang, Sales Director of Shanghai Xintao Microelectronics Technology Co., Ltd.; Wang Jinming, East China Marketing Director of Shenzhen Tencai Optoelectronic Display Technology Co., Ltd.; Yu Yixiang, Shanghai Regional Person-in-Charge of Skyworth Commercial Technology Co., Ltd.; Luo Xiangrong, Special-shaped Screen Project Director of Shenzhen Inbor Display Co., Ltd.; Li Zhenzhan, Shanghai Regional Person-in-Charge of Fujian Haijia Group Co., Ltd.; Fang Yongchun, General Manager of Shanghai Sifan Ruike Digital Technology Co., Ltd., as well as numerous engineering contractors, system integrators, rental service providers and manufacturer representatives from Shanghai and neighboring areas.
Founded in 2004, MRCOM Group is a high-tech enterprise integrating independent R&D, design, production and one-stop services for display and control products, delivering global customized display solutions. With 20 years of industry expertise, the company’s products have been deployed in over 90 major international airports worldwide. MRCOM provides customized advertising and display solutions tailored to diverse application scenarios, including LED screens, LCD displays, LED light boxes, distributed control systems, AIoT-based environmental monitoring and remote fault diagnosis & automatic maintenance platforms. It also offers 8K XR integrated solutions, multi-modal interactive systems and big data-powered CMS platforms. The company organically integrates advertising display with urban scenarios, unifying the effectiveness, artistry and public service value of visual communication to deliver brand value and inherit urban culture.
As one of the most comprehensive industry events in the audio-visual and lighting sector, the tour exhibition covers a full spectrum of cutting-edge products, including metaverse solutions, fine-pitch LED displays, Mini/Micro LED screens, COB and GOB display panels, all-in-one LED terminals, 3D displays, transparent screens, glass screens, floor screens, foldable screens, special-shaped screens, spherical screens, flexible screens, waterproof screens and grille screens, as well as professional lighting, audio equipment and supporting accessories such as LED control systems, video processors, distribution cabinets, power supplies and structural components.
Cao Lixin, Director of the Acoustic-Optic-Electric Engineering Capacity Building Special Committee, delivered the opening speech. 
He extended a warm welcome to all participants, introduced the background and strategic significance of the national industry tour exhibition, and reviewed the rapid development of the LED industry in recent years, including technological upgrades, market expansion and industrial chain collaborative optimization. He pointed out that LED display technologies have been widely applied in smart city construction, cultural entertainment, commercial advertising and other key sectors.
Cao Lixin emphasized that the tour exhibition serves as a critical platform for technological exchange, brand promotion and market cooperation. It showcases the industry’s latest technological achievements and innovative solutions to drive high-quality industrial upgrading. He encouraged enterprises to actively participate in technical seminars, product exhibitions and industry exchanges to seize new development opportunities amid fierce market competition.
He stated that China stands at a new historical starting point with unprecedented opportunities and challenges. As a pivotal pillar of the national economy, the audio-visual and lighting industry should leverage technological innovation, adapt to market demands, optimize channel cooperation models, and contribute to the high-quality development of Chinese modernization.
In closing, Cao Lixin expressed his hope that all participants would fully utilize the platform to strengthen cooperation, expand business layout and jointly promote the prosperous and sustainable development of the LED industry
Jin Shunsheng delivered a keynote speech on the development of Shanghai Nanxiang Town.
As one of Shanghai’s four famous historical towns, Nanxiang boasts an annual GDP tax revenue exceeding 10 billion yuan. Shanghai Guyiyuan Economic City in Nanxiang has formed a mature development framework and optimized investment environment through continuous reform and upgrading, attracting numerous enterprises from across the country. With superior geographical location and convenient transportation, the economic city adheres to scientific development concepts, improves infrastructure facilities, promotes industrial chain investment and optimizes service quality. It warmly welcomes LED industry enterprises to invest and develop in Nanxiang, Shanghai.
Established in 1993 and listed on the Shenzhen Stock Exchange in June 2011 (Stock Code: 002587), AOTO Electronics provides one-stop intelligent visual solutions for film and television, finance, communication, sports rental, commercial advertising, digital content, smart education, government and cultural tourism industries. The group currently owns 19 subsidiaries including 5 overseas branches, with a team of more than 1,100 employees, over 400 of whom are professional R&D personnel.
As a national high-tech enterprise, AOTO Electronics prioritizes independent innovation and R&D investment. It has founded the Intelligent Visual Technology Research Institute and multiple comprehensive laboratories covering film and television display technology and AI visual technology, as well as a Wuhan software R&D center. The company has built a collaborative R&D system across Shenzhen, Shanghai, Nanjing, Huizhou, Wuhan and Beijing, maintaining leading R&D team scale and investment ratio in the industry.
Founded in 2012, Shenzhen Lamp Display Technology Co., Ltd. is a pioneer in fully flip-chip display panels, committed to upgrading human visual experience. The company specializes in the R&D and production of high-definition fine-pitch LED displays based on SMD, TOPCOB, full flip-chip COB and full flip-chip MIP technologies, providing world-class large-screen display systems and comprehensive information visualization solutions. Equipped with a central research institute and two major manufacturing bases, its business covers more than 120 countries and regions worldwide, creating continuous value for clients through innovative products.
Wu Xiaochao, East China Technical Director of Lamp Display Technology, shared a report titled Development and Prospect of LED Dynamic Pixel Multiplexing Technology Based on COB and COG Panels.
He expressed full confidence in the global LED display market, predicting that the market scale will reach USD 20.7 billion by 2027 with China holding an absolute leading position. Even amid global uncertainties, the Russian market maintains rapid growth. It is estimated that COB technology will occupy 70% of the market share by 2028, and virtual pixel technology will further drive the price reduction of fine-pitch LED products, unlocking huge incremental potential for B-end commercial display markets.
He emphasized that user DIY scenarios and experience centers are becoming increasingly important, and the industry is moving toward high-standard, high-stability and fully COB-based product lines. Lamp Display Technology officially launched its COB production line in March this year to fully expand its channel layout.
The company showcased its Black Elf series COB products, which are widely applied in home theaters, emergency command systems, intelligent conferences, smart education, security monitoring, studio broadcasting and other professional scenarios.
Founded in September 2011, Shenzhen Royal Display Technology Co., Ltd. is a comprehensive high-tech optoelectronic enterprise specializing in the design, R&D, production, sales and engineering services of indoor and outdoor full-color LED displays. With three major manufacturing bases in Shenzhen, Jiangxi and Dongguan, the company owns advanced fully automatic production lines and strong manufacturing capacity.
Zhao Minjian, Deputy General Manager of Royal Display Technology, delivered a sharing on Outdoor Energy-Saving Display Technologies and Solution Recommendations.
He introduced the company’s development history and honors, noting that Royal Display launched fully automatic outdoor full-color display production lines in 2014 and has accumulated rich technological achievements in energy-saving display fields. By optimizing display panels, drive circuits and heat dissipation systems, the company effectively reduces equipment energy consumption. Looking ahead, he stated that emerging new materials and technologies will drive continuous innovation and breakthroughs in outdoor energy-saving display technology, and called for in-depth industry cooperation to promote the healthy and high-quality development of the outdoor display sector.
Corporate Information
MRCOM AI (SHANGHAI) CO.,LTD.
Centch Electronics(Shanghai)Co., Ltd.
Address: 35F, West Tower, West Bank Tower, No.700 Yunjin Road, Xuhui District, Shanghai
Address: No.33 Majiazhai Road, Fengxian District, Shanghai
Tel: +86-21-57151555
Mobile: +86-15000089007
E-mail: sales@centch.com
Website:www.mrcomgroup.com / www.centch.com
