A Resounding Success | MRCOM Hosts "Connecting Virtual and Reality with Light" New Product Launch & Innovative Application Summit at Tank Shanghai Art Center
To celebrate its 22nd anniversary, MRCOM China brought together industry elites to explore new trends in display technology. Hosted by MRCOM China, the Micro LED UHD+AIOT New Product Launch & Innovation Application Summit, themed "Connecting Virtual and Reality with Light," was successfully held on June 26, 2026, in the lecture hall of Tank Shanghai Art Center, a landmark cultural venue on Shanghai’s West Bund. Co-organized with the Cultural Creativity & IP Special Committee of the China Advertising Association, the summit united ecosystem partners including BOSE PROFESSIONAL, CENTCH, Vizrt, and iFLYTEK. Attendees held in-depth exchanges on next-generation ultra-high-definition displays, AIoT, virtual live streaming and smart audio-visual solutions, delivering a full-dimensional exchange of ideas featuring new product unveilings, keynote speeches and ecosystem matchmaking.
Mr. Yan Maorong, General Manager of MRCOM China, recapped the company’s 22 years of profound experience in the audio-visual display industry.
Starting from traditional large-screen splicing, MRCOM has long focused on the R&D of Mini/Micro LED UHD displays, intelligent control systems, and MR virtual-reality interactive solutions, delivering numerous benchmark projects across diverse sectors.
Against the new industrial trends of Micro LED commercialization and AIoT intelligent upgrading, he stated that the summit served not only as a grand debut for new products but also as a cross-border ecosystem cooperation platform. Moving forward, MRCOM will collaborate with upstream and downstream partners to build a win-win industrial ecosystem.
General Manager Yan delivered the core keynote Connecting Virtual and Reality with Light, where he officially unveiled MRCOM’s brand-new Micro LED UHD product portfolio, underpinned by a groundbreaking core underlying technology: PWM+PAM hybrid drive, the flagship core of the UHD ULTRA series.
The star Quantum Wall UHD-ULTRA series, the technological highlight of the launch, adopts self-developed dual-dimensional PWM+PAM hybrid drive technology, which thoroughly addresses longstanding industry pain points of conventional single-PWM drive solutions. Paired with a streamlined 10G optical connection transmission system, the product forms dual technological barriers covering both drive and transmission modules.
Focused on the R&D and customized development of COB Mini/Micro LED UHD displays, MRCOM fully launched multiple product lines covering standard universal screens and segmented customized display solutions:
Flagship Quantum Wall UHD Series (Core Flagship Line)
Including ULTRA Standard Version, ULTRA+OC Ultra-High Refresh Version, ULTRA-SL Smart Shelf Screen and Warden Series Redundant Power Screen. Covering fine pixel pitches from P0.62 to P1.87, the series is applicable to government & enterprise exhibition halls, radio & television studios and XR virtual shooting scenarios.
Customized COB Smart Shelf Screen (Differentiated New Product)
Features modular free splicing, IP65 dustproof & waterproof rating, impact and scratch resistance, and supports 4G/WiFi remote content management. It is ideal for dynamic marketing displays in supermarkets, beauty counters, pharmacies and catering stores.
Outdoor Digital Signage COB Screen
Boasts wide temperature resistance (-20℃ to 50℃) and strong UV & infrared resistance, suitable for DOOH outdoor advertising scenarios such as airports, metro stations, highways and commercial pedestrian streets.
COB All-in-One Smart Display Terminal
Available in 110/136/163-inch sizes with 2K/4K/8K resolution. Foldable, portable and ready for instant installation, it targets corporate meeting rooms, smart classrooms and government command centers.
MRCOM also provides non-standard customized services including special-shaped screens, large modules and stage side screens to support project-specific development demands.
Keynote Speeches by Ecosystem PartnersSiying Liu, Deputy Secretary-General, Cultural Creativity & IP Special Committee of the China Advertising Association
Ms. Liu delivered a keynote speech titled Display Technology Innovation and Transformations in the Advertising Media Industry. Based on the digital transformation trends of the advertising sector, she analyzed the iteration logic of offline advertising media and interpreted how Micro LED UHD large screens and immersive visual interaction technologies reshape brand offline communication scenarios and innovate advertising placement models.
She shared in-depth insights on the implementation paths of cutting-edge audio-visual display technologies in commercial advertising, brand experience and outdoor media, offering new ideas and industry references for cross-border integration between the advertising industry and advanced display technologies.
Sunny, CTO of BOSE PROFESSIONAL China
Sunny shared insights on integrated audio-video construction for conference spaces, introducing professional audio supporting solutions tailored for high-end meeting rooms and multi-functional lecture halls. She elaborated on core implementation highlights including audio-video synchronization tuning, sound field optimization and system coordination, providing mature actionable strategies for building immersive conference audio-visual systems.
Paul Shutt, Vice President of Channel Sales, Vizrt Asia Pacific (Online Speech)
Paul gave an in-depth interpretation of Vizrt’s real-time rendering architecture, covering virtual compositing and AR virtual studio technical systems. He also shared Vizrt’s ecosystem collaboration layout with MRCOM on XR virtual shooting and immersive audio-visual projects, exploring new paths for integrated application of UHD display and virtual live streaming.
Ji Longyan, Product Director, iFLYTEK
Centered on AI-powered smart office, Ms. Ji detailed deep integration modes of intelligent voice interaction, human-machine interaction and AIoT central control systems with large display screens. Through integrated software and hardware deployment, the suite delivers a one-stop intelligent, automated and visualized holistic smart office space solution.
Group Photo: Marching Toward a New Industrial Future Hand in Hand
The summit ended, yet innovation marches on. Over 22 years of steady progress, MRCOM China will continue to deepen R&D on Micro LED UHD display technologies and iterate on AIoT intelligent integrated solutions.
The company will partner with ecosystem players across advertising, professional audio, virtual production and artificial intelligence to unlock the full value of virtual-reality integration, deliver robust hardware products and one-stop solutions for digital visual upgrading across all industries, and jointly explore new blue oceans in the commercial display sector with industry peers.
Corporate Information
MRCOM AI (SHANGHAI) CO.,LTD.
Centch Electronics(Shanghai)Co., Ltd.
Address: 35F, West Tower, West Bank Tower, No.700 Yunjin Road, Xuhui District, Shanghai
Address: No.33 Majiazhai Road, Fengxian District, Shanghai
Tel: +86-21-57151555
Mobile: +86-15000089007
E-mail: sales@centch.com
Website:www.mrcomgroup.com / www.centch.com
